Boston Web Design and Development

beauty, creativity, clarity & style

A Boston based web design and development firm, Elytra Design specializes in creative website development for mostly non-profit organizations, educational institutions, small businesses, cultural art institutions, artists, photographers and more. Services include web discovery and strategy, custom web design, Drupal development, content management systems, website hosting, training and support. We aim for beauty, creativity, clarity and style. Visit our portfolio of work and read what our clients say.

blogging and thought leadership, a blog post by Andrea Hurley

In the Forbes article, What is Thought Leadership?, Michael Brennert shares this quote, a definition by author and strategist, Daniel Rasmus: "Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships."

blogging and the motivation factor - blog post by Andrea Hurley, Elytra Design

by Andrea Hurley: As we looked more more closely at what was getting in our way of starting to blog in earnest, we found that it was not so simple as not having enough time. We found that beyond the time factor, there is also the motivation factor. What is the motivation for writing a blog? What is the purpose? For us these are key questions in unblocking the way.

blogging and the time factor, blog post by Andrea Hurley

By Andrea Hurley: I don’t think there is a lot of controversy about whether or not it is a good idea for a business to have a blog. In our modern digital world, blogging is considered to be a signifiant asset to your business. But what about the time factor?

The cobbler's children have no shoe

"The cobbler's children have no shoes." That's what people would say when we talked about our old website. As much as we wanted to redesign it, we never managed to find the time.