The Story of Elytra

:: elytra :: history :: mission :: vision :: philosophy :: technology ::

:: What is Elytra?

Okay so you ask, "What is Elytra?" Fair enough. It's usually the first question folks ask. So here is the story. The day I decided to start this company I searched for a name that drew me into design. Art and science were always intimately connected in my view of the world. Having spent many years studying and admiring the intricacies of of nature, and the always outrageous and unanticipated designs born out of the process of evolution, I realized that the expression of art through humans comes from the same force and source that drives nature to create.

The awesome experience of peering through a microscope into the universe of a single cell or at the intricate sculpturing of the outer wing of a beetle, has left an impression so deep that it pervades a thirst to create beauty, no matter what the medium.

And so the inspiration for the name and philosophy of this web design company arose from the "Elytra", the outer wings of the beetle, which are masterfully sculpted, explosive with iridescence and resplendent with subtle magnificence!

Thus spoke Elytra!

:: History

Elytra Design was founded by Andrea Hurley in January, 2002, after the fall of many web companies, including the 25 year old CenterMedia, which is the parent company from where Elytra Design emerged. At at time when companies were downsizing or closing shop, one might think it's not the wisest time to open one. Well, adversity can also breed creativity and tenacity -- especially if we leap despite challenging conditions. And that, in short, is our history.

:: Mission

To meet our clients in a vision that enables a better future.

:: Vision

To express that vision in the web medium.

:: Philosophy

At Elytra Design, we strive to create websites that express the real nature and direction of our client organizations. We do this through direct engagement and exploration with our clients, and have systems and technologies to facilitate the process. Through the creative use of web technology, we capture the story and retell it in the medium of web. We aim for clarity, simplicity and beauty.

:: Technology

Because our services range from strategic consulting and web design to registration and web marketing, we employ a full range of technologies to fulfill the task at hand. We strive to use the latest technology to develop our client's presence on the web. Some of our skills include:

• HTML (of course)
• Graphic Design
• Photography
• Graphic Animation
• Flash Animation
• CGI - Forms
• CSS - Cascading Style Sheets
• Javascript
• Keyword Development
• Search Engine Optimization

Visit our web portfolio to see the fruits of some of our skills. See also our web services page to discover more of what goes on behind the scenes, and what we may be able to provide for your organization.